Evidence Informed Decision Making
24th September, 2014
Sustainability Hub, Keele University
On 24th September 2014, Keele University hosted an interactive evening lecture on evidence informed decision making from Professor Neal Maskrey and Jonathan Underhill from the Keele Centre for Medicines Optimisation team. These lectures are now available to watch online on the Keele Pharmacy Vimeo channel.
In part 1 of these lectures (click for video), Professor Neal Maskrey describes how our decision making is a key factor in why the quality of the clinical care we provide may vary. He presents many amusing and thought provoking illustrations of how cognitive biases affect our everyday decision making, based on over 40 years of research and the work of two Nobel prize winners.
In part 2 of these lectures (click for video), Jonathan Underhill discusses how we cope with clinical information overload and how we can go about selecting the best evidence to support our decision making. He then helps us think about some possible solutions to help us stay up to date in an efficient manner and how we can perhaps make decisions better by being aware of our cognitive biases.
We hope you enjoy these fun and entertaining lectures that illustrate how cognitive biases affect our everyday decision making and that they challenge your approach to handling information and how to apply this to patient care.