This statement below relates to http://centreformedicinesoptimisation.co.uk, the website for the Centre for Medicines Optimisation.  Links within this site to external websites are not covered by this statement: such sites are not owned or controlled by Keele University and it is not responsible for the contents of such sites.

Privacy Policy

Access to reports on thesubscriber area Keele Centre for Medicine Optimisation website is limited tomembers of organisations who subscribe to the Keele Centre for MedicineOptimisation service.

Access is granted on an opt-in basis, where users can register here.

Access is granted upon confirmation from a senior member of the subscriber organisation. Reports may also be directly emailed to members of subscriber organisations, with a similar opt-in process. Users can contact us at medman@keele.ac.uk to request being added to our mailing list, which will be granted pending confirmation from a senior member of the subscriber organisation. In submitting your contact details and organisation information, you are agreeing that Keele Centre for Medicines Optimisation may use your details for the sole purpose of conducting the business specified with the subscriber organisation.

Should a user wish to be removed from either the website or our direct mailing lists, contact medman@keele.ac.uk. Otherwise, these data will be retained for the duration of the contract Keele Centre for Medicines Optimisation holds with the subscriber organisation.

Cookies Policy

A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer's hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customise our web pages and services accordingly. It's important to clarify that cookies do not collect any personal data stored on your hard drive or computer. Third-party cookies that are cookies used by external content from other third-party websites within our website. On the KCMO website this includes:

Google Analytics

To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc. We use the information provided to help us improve our site and identify the most popular pages. Cookies last between one month and one year. For more information on Google analytics we recommend you visit the Google analytics website. We use Google Analytics Demographics and Interest Reporting to better understand who is visiting the KCMO website and develop new content around our user' interests. You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics.


This cookie's purpose is as a unique identifier for each user session, remembers previous actions such as user entered text when navigating back a page in the same session. The duration is when you close your browser.

Members of the Public

Please note that the materials in this site are intended for healthcare professionals working in the NHS.  Members of the public seeking advice on medicines should contact their GP, pharmacist or nurse, or contact NHS direct on 0845 46 47 or visit www.nhsdirect.nhs.uk.

The materials provided in this website are the property of Keele University.  Although they may be downloaded for private use, we do not permit their reproduction, publication or distribution for commercial purposes.  To request permission to reproduce our materials for commercial purposes, contact medman@keele.ac.uk.

Although every effort has been made to ensure that materials published on these pages were accurate at the time of writing, we cannot guarantee that they continue to remain up to date, particularly as national guidance and clinical evidence is subject to ongoing change.  We do not accept any liability for the use made by of you of the information provided on these pages.  

All opinions expressed in the materials on these webpages are those of the Centre for Medicines Optimisation, Keele University, and may not represent those of individual prescribers, medicines management teams or other NHS organisations.  Opinions and recommendations of the Midlands Therapeutics Review and Advisory Committee (MTRAC) are published on this site. 

We use web server log files to generate statistics on the use of our site. This allows us to monitor traffic, analyse trends and identify any problems.  The log files do not contain any personal information, or details of any other sites you have visited.  We will record email addresses and other information only if submitted to us directly by you. This information will be treated as confidential and will only be used to contact you regarding any enquiries or to administer e-mail subscription lists.  User information will not be disclosed or sold to any third party organisations.  From time to time we may also conduct web based surveys to gather opinion or evaluate our service.  All data are kept private and confidential.

In relation to computer viruses, we accept no liability for loss of data or damage caused to your computer or I.T systems, or those belonging to third parties, through use of this website.